Because it's meant to be a special UI exclusive for the team's blog (you see the design and you're instantly reminded of the dev team). Also I like our strategy of cloning UIs, we should stick to it imo, it's a memeable concept that's easy to understand: we replace all centralized social media by providing their same exact UIs, or UIs very close to them like apollo/RIF, so their users can easily migrate to our decentralized alternatives, already knowing how the familiar UI works, but they are free from global admins and censorship. So I'd rather work on a clone of Substack, Medium or even mirror.xyz (not sure how decentralized it really is, and it's blockchain based so maybe it would be cool to recreate it to make it accessible to non-crypto folks).